How we make Textio

These principles guide our work. When you set out to invent a new kind of software—and a new kind of company—one day you’ll come to work and find that you don’t know how to do something. You’ll meet a new kind of problem that you’ve never solved, or start a conversation that you don’t know how to have, or discover a need for something that’s never been made before. For Textios, these are days that we love. We meet these challenges together, by acting on a shared set of principles. It’s what makes us a team.

Speak truth

Don’t sugarcoat, be real. Reduce the distance between what you believe and what you say. Share transparently and authentically without fear.

Play to win

Compete and celebrate as a team, with winning as the goal. Do your part and trust others to do theirs. Have fun, don’t be so serious. Leave the ego and drama behind.

Be fast and fearless

We’re the underdog, so stay on offense. Take action when you’re only 75% sure. Ask advice, but don’t wait for permission. Be willing to change quickly if you’re wrong.

Fight for our customers

Obsess over our users. Listen actively and understand them deeply. Champion customers fiercely. Be their greatest advocate internally and their best partner externally.

Innovate with purpose

Build diverse teams to sharpen ideas with different perspectives. Focus on creating moments of delight. Build the better mousetrap only when it differentiates.

Take ownership

Look for gaps and fill them without being asked. Lead by doing the work. Promise and deliver: say what you’re going to do, and then do that.