The ebb and flow of structure and content

It’s clear to most authors that effective communication in writing involves not only the words you use but also the format of how they are presented. Traditionally, one might take on content and formatting separately. Think back to all those times you wrote a document and then, after all content was said and done, navigated through a “Format” menu somewhere.

Textio’s predictive engine understands numerous formatting or structure features as well as their interaction with the content of your document. And the predictive engine’s understanding of the importance of which structural factors matter the most changes all the time. Hiring trends shift and the predictive engine can pick up on what people want today in a job post versus three months ago. This allows Textio to balance improvements in content (words, phrases, etc.) with changes in document structure to help you achieve your desired outcome.

As Textio’s predictive engine gathers more data, it continuously adjusts the balance between structure and content and subsequently modifies the advice it gives to users. Over the past few months, the predictive engine, guided by new data, has shifted some focus away from the structural elements of writing and learned to scrutinize the words and phrases within a document to a higher degree. This shift results in a predictive engine that is better at predicting hiring outcomes for job posts, and it passes that benefit on to users through better guidance.

The predictive engine has learned to scrutinize words and phrases to a higher degree.

A Textio user might notice changes like this in the frequency of highlights that appear in a document, documents with strong content (i.e. lots of green highlights) getting higher scores, or structural factors dropping down the ranks in the sidebar. All of this is made possible by the predictive engine’s ability to use data to understand the nuances of effective writing and how those nuances combine to best achieve a desired outcome.

Textio has an ever-growing document library and a predictive engine that constantly learns from new data. The numerous ways in which the predictive engine understands a document, coupled with Textio’s optimal guidance presentation, results in an augmented writing platform with all the ingredients you need to create the best version of your document every time.