Blog / Recruiting

Where is “cool” not cool?

Another example of how location can change the language that works
Tim Halloran
Tim Halloran
Senior Director of Brand Experience
November 2, 2016
Where is cool not cool? Jobs that are described as cool fill faster in London, but slower in NYC and Sydney. Cool jobs fill faster in Chicago, London, Salt Lake City, Washington DC. Cool jobs fill slower in Los Angeles, New York City, Sydney, San Francisco

More proof that work culture is highly localized: statistically, jobs that are described as “cool” fill faster in London, but slower in NYC and Sydney. And London is not alone; check out this list of cities where the word “cool” used in a job post could either hurt or help your recruiting performance, depending on where you are hiring.
Topics: Recruiting, Uncategorized, Data, London, New York

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